Wine seen as hook for tourism (NZ)

Queenstown is “underselling itself” in terms of winery tourism, a forum has been told. At a special-interest marketing forum about wine and winery tourism in the resort last week, Gibbston Valley Wines Ltd chief executive Greg Hunt said one out of 11 international tourists in Australia visited a winery, with between 5% and 15% of domestic tourists counting winery visits as a preferred holiday activity, reports Otago Daily Times. “We could be welcoming these figures. There are about 60,000 to 80,000 visits to Gibbston a year. If we can get a collective going… imagine what that number could be.”