Why the wine trade must engage consumers (UK)

The wine trade faced up to some tough accusations last week – wine aisles are “boring”, in-store signs are a “nightmare” and “wine speak” alienates consumers. That was according to a line-up of marketing and FMCG experts from outside the industry who spoke at the first consumer forum, jointly hosted by Harpers and consumer website WineOption in London. The forum kicks off Harpers’ Get Engaged campaign, which will focus on helping the trade talk to consumers in a better way, reports Harpers Wine & Spirit.