ASA bans Naked Wines ad (UK)

The Advertising Standards Authority (ASA) has banned an advert on Naked Wines’ website for being potentially misleading following a complaint. The complaint concerned an advert run by the merchant in August 2011, which offered consumers the chance to have £40 refunded to their account after making a purchase and then signed them up to a £20 a month Angels Account if they said “yes”. Rowan Gormley, founder of Naked Wines, told The Drinks Business that the affair was a “storm in a wine glass as nobody has lost a penny – nor can they.”