Kyneton’s Goodwill Wines rise from the ashes of Black Saturday

David Laity learnt firsthand what goodwill meant in February 2009 when Black Saturday destroyed his home and most of his possessions. Out of the ashes came an idea to help not-for-profit organisations, many of which had helped him. The new Daylesford resident said the concept of Goodwill Wine was about branding a quality product to raise money for charities. He was given $15,000 by the Red Cross following the fires and, rather than replace what was lost, he invested that money into Goodwill Wine with the intention of “paying it forward”, reports the Hepburn Advocate.