Yalumba firm raises indie profile

Yalumba-owned Negociants UK is to handle its own sales direct to independents for the first time, after a deal which saw it use third party distribution through Berkmann Wine Cellars came to an end. The Australian specialist has added new wines to its portfolio for the independent sector, including Barossa Valley’s Rockford and Brokenwood from Hunter Valley. Negociants has launched an “indies programme” of incentives and support including discounts, in-store activity and trade competitions, and will embark on its first winemaker tour in September, reports Off Licence News.