Six in 10 consumers willing to pay £7+ on wine, says Pernod Ricard (UK)

Since 58% of shoppers are willing to trade up on wine, but only 11% do, Pernod Ricard is stepping up its premium push. That’s according to research of 2,500 consumers carried out by PRUK – almost 60% said they were willing to spend more than £7 on a bottle. Deputy managing director Simon Thomas said that move to premium was spurred on given light wine is in decline – volume fell 2.3% in the last year – so that “a new and accessible source of value growth is required”, reports Harpers Wine & Spirit.