Winemakers getting hi-tech (NZ)

Wine companies are working hard to keep up with the increasingly hi-tech world they operate in. In an innovative move, Brancott Estate has launched a new smartphone app which delivers 14 consumer experiences – tying in with Brancott Estate’s “stay curious” campaign and the phrase “the world’s most curious bottle”, reports The Marlborough Express. The “curious” among us can scan the quick response code on the back of a Brancott Estate bottle and download the World’s Most Curious Bottle app on their smartphone. If you don’t have a smartphone, some smartypants nearby can do it for you. Once the download is done you can interact directly with the Brancott Estate bottle.