Treasury to seek global market for US brands

Ambitious plans to stem a sales slump in the US have been laid out by Treasury Wine Estates, including investing in markets such as China, Hong Kong and Japan to sell more wine from its Californian vineyards. Stephen Brauer, the managing director of Beringer, Treasury Wine Estates’ largest brand in the US, has told a conference in the US of plans to globalise the Californian brands, reports Business Day.