Alcohol advertising affects brand choice but not consumption (UK)

Alcohol advertising has a negligible impact on consumption according to new research of British residents. To better understand the potential impact of a ban on alcohol advertising in the UK, communication agency G2 Joshua surveyed 2,000 people and discovered that 90% of them would drink the same amount should a ban be introduced. The same study showed that alcohol advertising has a major influence on the alcohol brands people choose, reports The Drinks Business.