Accolade opts out of London Wine Fair

Leading New World wine producer Accolade, which counts brands like Hardys and Echo Falls as part of its portfolio, has chosen not to take part in the London Wine Fair this year. Announcing the “difficult decision” not to attend, Amy White, Accolade’s marketing director, told Drinks Business the company is instead “significantly increasing [its] commitment to consumer tastings and experiential marketing across the core branded portfolio.”