Analysing wine’s cash harvest

OPINION: Last week I drew attention to the New Zealand Government’s goal of doubling agri-food exports between 2012 and 2025. I pointed out that our success over the last fifteen years has been fuelled by product price increases, and that we cannot rely on the next decade being so fortunate. So how are we going to make the quantum leap we need? In recent days I have been in Marlborough, supporting my colleague Marvin Pangborn as he led a group of Lincoln University students studying land use. Inevitably, our field tour included a focus on the Marlborough wine industry.