Accolade to rope in Glen McGrath to promote Hardys Wines in India

Accolade Wines, the world’s leading provider of new world premium, commercial and value wines, will rope in former Australian Cricketer, Glenn McGrath, as brand Ambassador for the flagship wine brand, Hardys, in the India market. The idea, according to Nick Pringle, Commercial Director – AMESCA/SE, Accolade Wines Limited, is to use the legendary Cricketer and his properties to reach out to their target customer-base, “people with disposable income and follow cricket.” The company had signed McGrath as Hardys Cricket Ambassador for Australia last year.