Double or nothing: A look back on grape-driven New Zealand ag strategy

New Zealand’s agriculture industry threw down the proverbial gauntlet in 2012: “We’re going to double our agriculture-food exports by 2025.” Industry expert Dr. Keith Woodford reviewed the aggressive policy earlier this month on NZFarmer.com. The key to reaching the goal, he said, is wine.
“If agri-food is defined widely to include wine, then Marlborough wine has certainly been one of the greatest success stories of the last fifteen years,” Woodford wrote. “During that time, there has been a 12-fold increase in production.”