Hardys releases regional William Hardy wines

This month, Bill Hardy has launched new packaging for his namesake brand, William “Bill” Hardy, and announced a move to regional blends. The relaunch reflects an ongoing premiumisation of the brand. The new packaging incorporates new and UK exclusive labelling techniques, which ensures the product looks notably premium and the wines have been upgraded from South Australia appellation to Limestone Coast for the Chardonnay and Langhorne Creek for the Shiraz.