NZ shop gets physical via crowdfunding

Online outlet The New Zealand Cellar has turned to crowdfunding in a bid to raise £35,000 (A$67,700) within just two weeks to enable the launch of its first shop. Established last year, the New Zealand wine specialist currently offers 200 wines from 72 producers to its customer base across the UK and Europe. Now founder Melanie Brown is looking to develop her business further by transforming an empty retail space in Brixton, south London, into a physical outlet for this portfolio.