Why is the phrase ‘Life, drink it in’ too subversive for Aussies to handle?

In this opinion piece Mitchell Taylor argues the ban on the latest ad campaign from his winery is “political correctness and the nanny state gone too far”. ‘Life, Drink it in’. It seems a pretty good tagline for life, a nice message to get up and out and drink from life’s cup (responsibly of course). But I’m afraid this seemingly innocuous tagline, accompanying some beautiful imagery shot by one of the nation’s finest photographers, is simply too shocking, too provocative, too dangerous for your eyes.