Let’s drink more Australian wine, says US magazine

ATLANTA, US: Those people you see in the Yellowtail commercials on TV—they look like they’re having so much fun, don’t they? As far as I know, Yellowtail is the only commercial for wine on network television. They’ve certainly got the money for it: In 2005 they sold 7.5 million cases of wine globally and sold more wine to the US than all of the French producers combined. But popularity has its price, and many consumers have come to view all Australian wine as some type of cheap party fuel. Australian labelling hasn’t exactly helped.