Australian wine builds a positive reputation

Early results released from a University of Adelaide-led research project have revealed overseas wine trade and consumers hold very positive feelings about Australians and Australian wine. When trade and consumer focus groups in the United States, United Kingdom, China, Korea, Indonesia, Vietnam and India were asked what they think about Australians and Australian wine they responded with descriptions of ‘authentic’, ‘exciting’, ‘sincere’, ‘strong’ and ‘reliable’.