FEATURE: Can Australia, China match France in wine?

Friday marked the start of Aussie Wine Month, Australia’s nationwide celebration of its wine industry with tastings, tours, and festivals. On the surface, the industry seems to be prospering. Australia has seen a rise of 3.6 per cent in volume and 3.9 per cent in value of wine exports in the 12 months ending in March 2015, according to the Australian Grape and Wine Authority (AG&WA). Markets in Asia are driving this growth, for both bulk wine and high-end vintages, the latter of which is particularly popular in China. But where’s the profit?