Winners and losers in precarious global market

Global total volume growth remains subdued for a second year running, setting it up to be among the three lowest in the last decade, writes Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor International. Beyond the usual Western European patient that ended the year flat-lining, the Chinese slowdown – at just 1.2 per cent growth – is now the most sobering growth figure coming out of the country since the 90s.