NZ urged to improve brand visibility in food and beverages

Brand New Zealand can play a big role in the international market and create its own loyal followers, as its appeal of “clean and green” is very strong. However, a majority of overseas consumers are still unaware that their food originates in New Zealand, which is undermining the potential and opportunities of New Zealand food and beverages to leverage its international standing. So, the efforts to promote the premium brand image of New Zealand as “clean and green” needs a new approach.