Yalumba shifts online focus to storytelling with new site

Yalumba has launched a completely reworked online presence to share stories with customers from around the globe. Launched to staff and club members of the Yalumba Wine Room on Friday, the rebooted site has a strong focus on photography and video of the company’s wines, winemakers, cooperage, nursery and wine room along with a blog. Nick Waterman, Yalumba managing director, said the revamp was in response to consumer demand for an innovative online presence, and reflected the competitive nature of the global wine industry.