Young women key to China wine rise

China’s imported wine drinking population has doubled since 2012, and the new consumers are mainly under 30 and female. According to a Wine Intelligence study, China’s urban middle class imported wine drinkers totals 38 million people, up from 19 million three years ago, representing a rise of 100% since 2012. Chuan Zhou, who handles Wine Intelligence projects in China, explained during a seminar at ProWine in Shanghai recently, that this figure comprised people who drink imported wine at least twice a year.