Casella and Deutsch to relaunch Peter Lehmann wines in US, test new “low lux” offerings
One of Australia’s most iconic wineries will get a relaunch in the U.S. market this May.Barossa Valley’s Peter Lehmann Wines, which was acquired fellow Australian winemaker Casella Family Brands from the Hess Group just over a year ago for around $50 million, will be relaunched stateside this spring under the Deutsch Family Wine & Spirits umbrella. Deutsch plans to prioritise three newly repackaged SKUs from the Peter Lehmann portfolio.