American snakes and ladders: China may be all the rage but reward for effort also awaits in the US

Australian wine sales are showing “tantalising signs” of recovery in the US market, but wineries re-entering or approaching the market for the first time need a new approach to ensure the upturn will continue, according to wine industry commentator Tony Keys. Writing in the first of a series of articles on the US market published in the just-released March-April issue of the Wine & Viticulture Journal, Keys says Americans are open to Australian wines but are mistrustful of the past.