Industry-first study analyses more than two million wine consumer data records

A few weeks ago, I posted an article introducing Enolytics, a new start up dedicated to bringing the power of big data to the wine industry. I wrote about big data as “the wine industry’s elephant in the room,” when massive amounts of data are generated, by-products of smart technologies like mobile apps and CRMs, but go untapped and un-analysed in favour of more traditional qualitative methods of research like surveys and polls.