Liquor Barons’ Chris O’Brien talks WA wine

Chris O’Brien is not sure if it’s a good or a bad thing but the general manager of Liquor Barons says Western Australia is a very parochial market. The retail banner group represents almost 60 WA stores and, according to O’Brien, around 44 per cent of their sales are Western Australian wine. “Most of the demand is driven by a perception of quality,” he said.