NZTE makes a play for the Asian dollar via virtual reality wine tours

New Zealand Trade and Enterprise (NZTE) has teamed up with Samsung to use virtual reality as the latest tool to attract Asian buyers to New Zealand food and wine. Visitors to Singapore’s Food Hotel Asia 2016, an international exhibition of food and drinks attracting tens-of-thousands of buyers from Asia and the rest of the world, were treated to a virtual trip to New Zealand and taken on a wine tour to showcase the country’s landscapes, the origin of New Zealand wine.