Winemakers want to rename Blenheim ‘Marlborough City’

Tired of the association with ‘Blenheimer’ boxed wine, vintners in Marlborough want to change the name of the region’s biggest town. Their suggestion? Marlborough City, to capitalise on the region’s international reputation for producing quality grog. “We’ve got a number of people throughout the wine industry and the hospitality sector who have quite openly realised that when you travel internationally the recognition is definitely with Marlborough.”