Winegrower of Ara agrees to sell Ara brand to Giesen

Giesen Wines has reached agreement with Winegrowers of Ara to purchase from it the Ara Brand and associated business to complement its own brand portfolio. Alex Giesen says Ara’s focus on premium single estate wines fits well with the company. “We have invested increasing resources into our global growth and the growth experienced by Ara in recent years positions the brand well within the Giesen portfolio. It will enable us to become even more relevant to our global customers.