Head of Sonoma Winegrape Commission vows to raise visibility – and prices

Karissa Kruse has a mission. The charismatic president of the Sonoma County Winegrape Commission wants to raise the price wineries pay for Sonoma grapes, which now sell for much less than those in Napa County, and her approach is multifaceted. Part of her strategy is to position Sonoma as a leader in sustainability. The commission’s board of grape growers has set a goal of having all of its members fully sustainable by 2020.