A little less conversation, a little more action please

When Tourism Australia launched the ‘Restaurant Australia’ strategy in 2015, Nathan Gogoll was impressed to see the efforts to put food and wine in focus. But he questions whether the Australian wine industry actually got any traction from the promotions. TOURISM AUSTRALIA RESEARCH, conducted across 15 of Australia’s key tourism markets, shows ‘great food, wine, and local cuisine’ is a major factor influencing holiday decision-making (at 38 per cent), ranking just ahead of world-class beauty and natural environments (37 per cent).