Cloudy Bay and Loveblock look beyond Sauvignon Blanc

Two of New Zealand wine’s most prominent luxury players—Cloudy Bay and Loveblock—see openings to diversify the kiwi category by moving beyond the core Sauvignon Blanc varietal and secondary offering Pinot Noir—but they aren’t necessarily agreed on what comes next. Created by New Zealand industry veterans Kim and Erica Crawford following the 2003 sale of their Kim Crawford brand to Vincor (now part of Constellation), Loveblock launched in the U.S. in 2013.