Nearly 90% of UK wine drinkers considering themselves ‘wine buffs’

According to a recent survey of 1,586 Brits, conducted by UK research and consulting firm Ginger Research, 88% of respondents said they considered themselves a wine buff or a wine lover. The research was undertaken on behalf of The Co-Op. Ben Cahill, Co-Op wine buyer, said the survey produced some really interesting insights into how we’ve become more interested in wine as a nation.