Wine Australian launches on Alibaba’s Tmall, opens new export channel

A flagship Australian wine online store supported by Wine Australia has launched today on Alibaba Group’s business to consumer platform, Tmall.com, providing a further avenue for Chinese consumers to purchase Australian wines. Andreas Clark, Wine Australia CEO said, “the opening of the store is a landmark moment that builds on a year of strong growth for Australian wine in the Chinese export market. It opens up another commercial opportunity for Australian wineries to tap into China’s growing appreciation for our fine wines”.