Upping the ante for Grange

Demand for the latest release of Australia’s most famous wine, Penfolds Grange, will be put to the test as the price hits an all-time high. It coincides with reports Grange is no longer the most collected wine in the country, overtaken by the cheaper Penfolds Bin 389. With Penfolds and its parent company, Treasury Wine Estates, raising the cost of a single bottle of the impressive 2012 vintage Grange to a recommended $850 when it goes on sale on October 20, up from $785 for the past two releases, retailers and wine industry insiders remain uncertain of the public’s response.