Falling consumption hurting beer more than wine
The on-going trend of falling alcohol consumption is continuing with IBISWorld revealing that in 2016-17 domestic consumption of alcohol is expected to reach its lowest level for 50 years. The trend of consistently declining alcohol consumption has played out over the last decade, falling from 10.53 litres per capita of total consumption in 2009-10 to 9.37 litres per capita in 2016-17. This trend is forecast to continue, with alcohol consumption in Australia expected to fall to 8.54 litres per capita by 2023-24, down from 10.57 litres in 1990-91.