TWE expands portfolio in Japan

To capitalise on Japan’s growing demand for premium wine, Treasury Wine Estates has increased its selection of Australian and New Zealand brands in an improved route-to-market strategy. Under the new strategy, Treasury Wine Estates (TWE) will directly import, market and sell a number of premium wine brands including Rawson’s Retreat, Lindeman’s, Wynns, Coldstream Hills, Yellowglen, Pepperjack and Secret Stone which will be available to the trade from 10 January and will add to TWE’s existing brands in Japan which are Penfolds, Beringer, Wolf Blass, Rosemount and Matua. In addition, plans are afoot to introduce a number of TWE’s Californian wine brands under the direct import model from April 2017.