The Royal Agricultural Society of NSW is becoming a wine brand

Head of digital and content on unlocking the organisation’s vast knowledge to transform public perceptions from just being the Easter Show hosts to a go-to on fine food, wine and beer. Mention the Royal Agricultural Society (RAS) to a resident of NSW and they will most likely tell you about livestock, dagwood dogs and showbags. But if Cale Maxwell and his team prove successful, that association will soon include fine food, wine and beer.