The sauvignon blanc juggernaut ‘cannot be stopped’

The ‘juggernaut’ of Marlborough Sauvignon Blanc success is set to continue unabated as new consumers ‘come up through the ranks’, according to Hugh Crichton, winemaker at Hawke’s Bay’s Vidal Estate. Speaking to db as he unveiled Vidal’s 2016 Estate Sauvignon Blanc in the UK, the winemaker said that so long as producers maintained their commitment to quality and yield control, consumers demand would continue to at its current high level. Marlborough Sauvignon Blanc is one of the biggest wine industry success stories of modern times.