Australian winery bets big on rosé and online in China

New varietals marketed through Chinese online service providers and retailers including WeChat and Tmall are the next frontier for Australians entering our largest export market, one local winery believes. Blue Pyrenees chief winemakers and CEO, Andrew Koerner, told TheShout he has developed a plan which specifically targets younger Chinese consumers which he sees as the next key platform for Australia’s largest export market. According to Koerner, the first part of the plan is to introduce rosé to China, which he announced at this week’s ProWine China exhibition in Shanghai.