Australian wine drives positive momentum at ProWine China
Australian wine has staged a successful showing in our most valuable export market at ProWine China 2016, held in Shanghai on 7–9 November 2016. The Wine Australia Pavilion included 19 exhibitors who showcased approximately 200 wines, from close to 30 brands, from nearly 20 wine regions, across 5 states. Some of these brands are already in-market while others are seeking distribution in China for the first time as Australian wineries seek to build on the positive momentum for our finest wines that is reflected in the latest export figures.