Marketing policies in China paying off big time for Italian wine

In the first eight months of 2016, Italian wine exports to China outperformed the overall market by more than six points. The Italian market share (5.5%), however, remains too low for such a top exporter, despite being the world’s largest wine producer, the country is still only in fifth place among the main partners of Beijing. In the first eight months of 2016, China imported wine for €1.4 billion, with a jump of 24%. Italy grew by 30.4%, according to data from Nomisma’s Wine Monitor. “These are the first positive effects of the promotion policies set in place in China by the Italian government,” said Giovanni Mantovani, the CEO of Veronafiere trade fair.