Dare to Pink this summer and #sipnzrose
Wine & lifestyle company Sip NZ is collaborating with New Zealand wine producers again this February to create another successful Dare to Pink #sipnzrose campaign. “The aim of the initiative is to celebrate the pink lifestyle and the great diversity when it comes to New Zealand Rosé wines. That’s why we’re launching New Zealand’s first Rosé directory on sipnzrose.com to help wine lovers find their perfect pink drink and introduce them to producers around the country,” says Caro, co-founder of Sip NZ. With over 60 pink wines on board, the collaborative campaign has more than doubled in size from last year.