AnalogFolk run digital promotion of Jacobs Creek

Digital creative agency AnalogFolk Australia has been contracted by Pernod Ricard Winemakers to take control of the global digital development of Jacob’s Creek wines. The portfolio will include the brand Jacob’s Creek itself, as well as other wine brands available worldwide. “AnalogFolk already has strong credentials with other global brands in the Pernod Ricard portfolio, and will work towards our goal of a data-driven, consumer-first approach to marketing,” commented Kate Whitney, global digital director of Pernod Ricard Winemakers.