The Ritzling: A plan for world domination (NZ)

The Ritzling. It may be a hard name to swallow for some, given it really is just a cutesy rebranding of Riesling, but it’s a beautiful drop. Launched in 2009 by award-winning winemaker Chris Archer, of Archer McRae Beverages, the Ritzling was bred out of Archer’s frustration with the wine industry, specifically its marketing constraints. The Ritzling, targeted at females aged 25-55 and young metro males, comes in a bottle resplendent with images of a semi-gothic lion’s head, a butterfly and a peacock, reports Auckland Now.