Location, location

With the Tasmanian Unbottled roadshow to Brisbane, Sydney and Melbourne each year, and more producers sending samples and receiving interstate media exposure, the local industry today does a much better promotional job to interstate consumers than it used to. And events such as Hobart’s recent Cool Climate Symposium generate a swathe of international reportage on the Tasmanian wine story. But where we still fall short, I believe, is in telling or selling that story to tourists once they get here, writes Graeme Phillips in The Mercury.