Pernod Ricard ups focus on Jacob’s Creek for summer

Pernod Ricard is ramping up activity on Jacob’s Creek and launching new campaigns for Malibu and Cuban rum brand Havana Club. It is launching a second burst of its ATL ‘Made by Australia’ campaign for Jacob’s creek, to tie-in with its fifth year sponsoring Wimbledon, and supported by a new Wimbledon-inspired limited edition bottles and neck collar promotions. The investment is the second tranche of a multimillion dollar investment in the brand during 2015.