NZ Cellar exceeds crowdfunding target within a week

Online retailer The New Zealand Cellar has exceeded its crowdfunding target within five days of launching the project, enabling it to open its first retail outlet in London this summer. The boutique wine e-commerce business, which was launched in June by New Zealand wine expert Melanie Brown, was looking to raise A$67,000 through crowd-funding platform Kickstarter to fund the new shop in Brixton.