Opportunities for NZ in revival of Japanese wine demand

Signs of a revival in demand in the important, high-income Japanese wine market present opportunities for New Zealand wine producers, according to Rabobank’s latest Wine Quarterly report. After a nearly two decade-long hiatus, beginning after the Asian financial crisis in the late 1990s, the Japanese wine market has now ‘come of age’ with the country’s wine drinkers increasingly open to new consumption occasions, wine styles and innovations, the report says.